Tribeca, Elephant and Castle

'Yeah, I'm out that Brooklyn

Now I'm down in Tribeca

Right next to DeNiro

But I’ll be hood forever

I’m the new Sinatra

And since I made it here

I can make it anywhere

Yeah, they love me everywhere

I used to cop in Harlem

Hola my Dominicanos

Right there up on Broadway

Brought me back to that McDonalds

Took it to my stash spot

560 State street'

OK Jay-Z, enough. You see this isn't actually your Triangle below Canal Street. No, this is a new tower block being built at the Elephant and Castle. For some reason the developers have decided to call it after an 'aspirational' part of New York rather than something that bears any historical or geographical relation to the area it is located in. They've even branded it as New London, because of course everybody hates the Old London - that's why milllions of people choose to live here, and make there way here from all over the world.  Still Jay, there is a McDonalds not far away on the Walworth Road, more like Brooklyn than Tribeca some would say.

(Note this isn't a joke - Oakmayne really are marketing this development as 'Tribeca Square, New London'. Image from Southwark Notes Gentrification Top Trumps - afraid this isn't the only South London major development with no 'intermediate' or 'social rented' housing)